5 Killer Tactics to Increase Your Blog Traffic
We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in. But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels so lonely out there on the World Wide Web…
I see this phenomenon happening all the time with company blogs, and it’s not hard to see why. In most niches you’ll be competing with hundreds of other blogs for the attention of the same few readers, and to stand out you’ll often need to produce something truly exceptional. Making great content can require serious time and money, but as Rand Fishkin shows in this Whiteboard Friday there are many tactics out there that anyone can use to improve their blog readership.
Today I want to follow on from that post by sharing five more of the smartest tactics I’ve read recently around the web. None are hard to implement and all could have a significant effect on your traffic, links and shares. So let’s get started!
1. Share More Than Once
This first tip comes from Garrett Moon, who suggests in a post on KISSmetrics that companies aren’t sharing their blog content nearly as much as they ought to. Many of us have the mentality of “share once and forget”. We publish something on our blog and distribute it across all our social media channels once. But what about all those people who missed that initial communication?
A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ you article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week it’s time for another Google+ share, and so on.
In his post Garrett shows how you can easily double your traffic from social media in this way. Check out the handy visual they put together:
Image credit: KISSmetrics
Some marketers would call this spamming your audience, but I would say it’s more like giving them the value you’ve promised them. Even Rand in his Whiteboard Friday mentions how he will tweet a post he wrote months if not years ago, just to remind people that “this still matters”. No one notices every little thing you do online, and by sharing more than once you’re just making sure no one misses anything.
However, you should definitely make sure not to publish the same message on social media more than once, as this does comes across as spammy. Instead, deploy a range of different tactics to catch your reader’s attention. For example, if you wanted to tweet this blog post you could try…
Tweeting the title:
Posing a question:
Quoting the author:
Or citing a fact:
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