Can you believe that the last Panda update Google announced was now eleven months ago, in September 2014? It changed the way Google ranked websites, in essence becoming considerably more accurate at differentiating low-quality websites from those which are high-quality and content rich. Making it more evident than ever before that content it king.
Do you know your Panda from Penguin, and Penguin fromPigeon?
We’ll help you out. Panda was the algorithm built to allows Google to display results for search queries quickly, whilst ensuring the they’re highly relevant. The Panda filter stops any websites with poor-quality content sneaking through and ranking highly in search engine results pages. Prior to its release websites which fulfilled other SEO criteria, but had no relevance to the reader and were actually very poor, were managing to pip websites with rich, relevant and informative content.
Ultimately, Google aims to achieve a standard where eventually Panda can work in live time with the search algorithm to produce high-quality, relevant content at the top of all search queries.
So what’s Panda 4.2?
Panda 4.2 is Google’s next advancements in reaching live time results, pushing through manual data refreshes, giving websites the opportunity to make a comeback from any SEO clangers they’re making at the moment. This refresh will take quite a while though, longer than any other Google update has taken.
The crucial thing to remember it what Google is striving to achieve, all algorithm and filter updates are aiming to better represent human behaviour and deliver the optimal service a search engine could offer. Always keep this in mind when producing content for your website, it’s expected that a human should be able to consume it easily finding what they’re looking for quickly and easily.
Obviously, don’t entirely forget about SEO best practices and mobile optimisation and these are also key players in getting your content to the top of a Google search.
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