5 Killer Ways to Increase Your Blog Traffic Part 4

4. Get Your Tweet Text Right

Hat tip to Ross Hudgens for this one. It’s really important to make sure you have your default tweet text optimised to encourage users to click on the link and follow you on Twitter. A survey by Siege Media found that a massive 73% of company blogs weren’t taking advantage of this technique.

So what does optimised tweet text look like? A simple best practice solution would be to include the post title, URL and your Twitter handle like this:

Among the common mistakes people were making were including the entire title tag instead of just the post title, which takes up valuable space and dilutes the message:

Using a generic message like “Currently reading on the @VerveSearch blog”, which doesn’t give the reader any information as to what the post is about and doesn’t encourage them to click:

And mentioning a Twitter handle that isn’t relevant to the article, meaning that people probably won’t follow your account:

So optimise your default tweet text so it includes the post title, URL and your Twitter handle, and watch your Twitter referrals roll in!

http://www.vervesearch.com/blog/5-powerful-tactics-to-increase-your-blog-traffic/