5 Killer Ways to Increase Your Blog Traffic Part 5

5. Repurpose Your Content

In the Hummingbird era, I’m a firm believer in writing fewer longer posts rather than frequent shorter ones. I definitely think this is a better use of one’s time (in terms of getting links, traffic and shares) than blogging daily and simply regurgitating in 600 words what’s already out there. 

In the SEO industry, for example, stand out content tends to involve case studies, new experiments, research and opinion pieces (take a look at what I’ve been linking to in this article). But how do you generate traffic while you’re researching your next big piece?  

The answer is to repurpose your existing content by transforming blog posts into other content formats. Each of these new pieces could then be uploaded to its own separate channel, where it would be seen by a new audience and help to generate more traffic. For example, you could turn a blog post into:

• a podcast: record yourself reading your post aloud and upload to iTunes 
• a screencast: record yourself doing something on-screen, add a voiceover and upload to YouTube
• a slide presentation: create a slide show out of your post and upload to SlideShare
• a ebook: turn a series of posts into an ebook, which is available to download as a PDF for a tweet
  

This is just scratching the surface. There are many other ways to re-skin your content and you will also find a host of niche-specific content formats. For example, in the travel space Jauntful helps users to create their own personalised maps containing their favourite things to do in an area and can be uploaded to its own dedicated platform.

It makes perfect sense to want to repurpose your content after all the effort you’ve put into creating it in the first place. Just remember to always add value by making each piece more digestible and easier to understand than its predecessor.

Further reading: The Ultimate Guide to Repurposing Content by Kevan Lee

Summary

Obviously there’s no substitute for producing great content (yawn) but I hope this post has shown that there are many other ways to increase blog traffic independent of the content itself.

Most of these tactics are simply about squeezing the most out of what you have already. So in terms of sharing, you can make sure you post more than once and optimise your tweet text. In terms of SEO, you can ensure that you’re Hummingbird-friendly (in a natural and non-spammy way, of course). And in terms of strategy you can make sure that influencers write for you and that you come up with smart ways to repurpose this material.

If you’re currently running a company blog that no one cares about, I hope these tips can help put a smile on your boss’s face. But most of all, I hope you never have to see the tumbleweed or feel that lonely again.


http://www.vervesearch.com/blog/5-powerful-tactics-to-increase-your-blog-traffic/